Have you ever wondered what the easiest way to make a lot of money is? The most unsuspecting will surely answer “Internet”. And yes, they are right! But it is not that simple. You need to have a good image and find ways to make your client feel safe and comfortable with the process.
But, wait a minute, do not get discouraged! Just because it is not easy does not mean it is impossible.
The Internet is the great network of networks: the place where everything is known, the place where there is nothing hidden and therefore the best market to start improving.
You could maximize your audience reach and blur geographical boundaries, so your service may be requested even in Taipei.
However, as mentioned above, while it sounds very nice, it will take both tools and effort to achieve this. Nothing better than Fiverr to get this job done.
Fiverr? Why? Although this portal initially started to work for independent workers, today it is used by many online companies —like Mercadolibre — to sell their products and services directly to web users.
Should You Use Fiverr?
For some years now, many independent web workers have seen Fiverr as a great platform for making money online. Especially, if you are a tight schedule student or just a beginner who wants to start gaining experience and making a portfolio in your trade.
Although the base amount that the portal handles is $5 — although they modified this a few months ago, and you can now value the GIGs at any customized amount — Fiverr offers its users the opportunity to sell services at a good price… for both the customer and the seller.
But, more specifically, why should you start promoting your company or product on Fiverr? Well, the answer is — at least in partially — a question of practicality. This platform, which already has more than 7 years of experience, has a large number of advantages which are very useful when selling on the Internet.
Certainly, when it comes to exposure, what better tool to promote than social networks? However, in marketing, is more really more?
Let’s talk about culture. Previously, in the marketing world, it used to be thought that the only way to sell to a large audience is for many people to be exposed to your promotion. In other words, you had to create a message “that fits everyone”.
However, life itself has taught us that quality prevails over quantity, hasn’t it? That applies to the sales of your Gigs on Fiverr.
Today, researchers in the field of digital marketing say it is not about how big is your audience, but about the quality of that audience.
Does the message I am sending fit my audience? does my audience have the characteristics it takes to be my buyers? In social networking, it is complicated and takes time and effort to create a targeted audience.
But, why investing that time when everything is ready for you at Fiverr? That is where the buyers and the opportunities are. None of its users are looking for entertainment or information: they’re in that place to buy, and you can be there to sell them what they need.
Secure Exchange Platform
In addition to exposure to an audience that is interested in purchasing what you sell, Fiverr offers a trading system that is safe for both the seller and the buyer.
What am I talking about? Well, if you are already a seller on Fiverr you will surely know what I am talking about: when processing an order, Fiverr requests payment in advance from the customer. Once the order is successfully completed, the process of releasing the payment begins.
So, at least basically, a purchase process works on Fiverr. Those security measures, from payment in advance to the subsequent release of resources, are designed to prevent any party in the purchasing process from failing to meet their responsibilities.
Think about it. You can make your customers feel much more secure with their purchase. Why? You can always be sure that they will receive the product they wanted.
How to Use Fiverr to Promote Your Product
The answer is simple, more than you can imagine. The complicated part will be, in any case, to put it into action. You have to convince potential buyers that you are not an ordinary user. This way you will kill two birds with one stone: you will attract attention and at the same time look like a much more reliable salesman than the others.
To achieve this, here are some tips you may find useful:
1. The Right Image
Let’s be honest, no one is going to take your Fiverr “business” account seriously if your username is “superpinkprincess98”. Yeah, it sounds nice and funny, but there is no business that works on comedy here. To make a lot of money online as a freelancer, you have to make your clients trust your services. Look for a serious name, with character, and let your customers know what you are talking about.
To promote your brand or company’s products on Fiverr, start with the simplest thing: register your company as a username. Use a similar one if it is not available.
Regarding your profile image, you must place your logo. Always. This is inalienable. There is no way to negotiate it. Even if you want an original design, you must make sure your logo is included in it and stands out, too.
2. Professional Communication
If you are a brand, you cannot expect to reply to your messages as if you were an independent worker in the crowd. Make sure you are as formal as possible and answer questions immediately.
Also, always try to talk about yourself in the plural, and mention your brand. For example: “We, the Pastelillo design team, can offer a whole variety of…” Doesn’t it look more professional that way?
An extra tip to consider: always read carefully what your client sends you. Don’t make the mistake of asking something he or she has already said. They may feel that you are not paying too much attention or that you are not interested in the job.
3. Create a Separate GIG for Each Product
This is the most common mistakes many Fiverr users make is to believe that they can put all their services in one GIG. No matter how much you think you can sell by accumulating countless services in one place, you will not be able to promote your services properly.
One for each of them, that is the key. Take advantage of all the GIGs you can place to detail your services well. If you do, you can make sure you give enough detail about what you do.
What you can do, so you never miss a good opportunity, is tell clients that contacted you about all the other things you can do. Who knows? You might end up with two orders instead.
4. Take Advantage of Social Networks
Just because you are going to promote yourself on Fiverr to make money does not mean you have to give up the advantages that social networks offer you.
Once you have your company profiles — which give you the option to look at your statistics and analyze the performance of your publications — you can connect your social networks with Fiverr and share your GIGs with just one click.
If you already have some work already done and you have your company profiles already set, connect them! That makes everything much simpler: just one click to share.
This activity is not only excellent publicity. It also causes Fiverr’s search algorithm to position you better among your clients’ searches, as it will consider you an active user on the platform.
5. Stay Online
This is something that Fiverr often mentions a lot in its user guides, but for some reason, many users are not aware of it. In accordance with Fiverr’s policies, the users who are online at the time of a customer’s search will have a higher priority than others who are offline.
This means that, even if you do a good job promoting you on Fiverr, it is very likely that you will not get the desired results if you do not stay online for a good part of the day.
But do you have to sit in front of a computer all day, waiting for the jobs to come in? Do not worry, that will not be necessary. Just download the Fiverr app to your mobile and connect from there. You will be online no matter where you are.
If you do everything right, you will level up.
Not only will it generate more confidence in your potential clients, but it will also allow you to use exclusive features as you go along.
To obtain a Level 1 profile, you must complete at least 10 orders with five-star ratings every 30 days. That may sound crazy, but it is not that far from reality if you concentrate and get down to business.
Well, the rest is up to you. Let’s sell it!
Have you already Started Promoting on Fiverr?
Do not waste your time! If you have not started making money with Fiverr on the internet yet, now is the time. Take advantage of these tips to start your empire. And if success is already in your hands, do not you feel like sharing it? Remember that this space is just about that.
Tell us about it! Use the comments section to talk about your experience. Help us grow the community of active entrepreneurs more and more.